Bocchi the Rock Sparks Surge in Guitar Sales

by Madonna

“Bocchi the Rock” has taken the world by storm, and it’s not just anime fans who are feeling its impact. The series, especially its portrayal of guitars, has led to a notable increase in guitar sales in Japan.

Sankei News reports a significant surge in musical instrument sales over the past year, with total sales rising by 73%. Shimamura Musical Instruments attributes this growth to two main factors. Firstly, the easing of COVID-19 restrictions has allowed people to form bands and engage in musical activities once more. Secondly, the popular anime series “Bocchi the Rock” has played a significant role in this surge in sales.


According to the store, the guitar model most frequently featured in “Bocchi the Rock” is in high demand and selling out across Japan. Yamaha’s Pacific line of guitars, particularly the Pacifica 611, has seen a threefold increase in sales compared to previous periods, thanks to its prominence in the series.


The impact on sales isn’t limited to guitars alone. Everything from sheet music to beginner instructional books is flying off the shelves at a rapid pace, all thanks to the influence of “Bocchi the Rock.” So, if you haven’t checked out the series yet, it might be a good time to catch up. “Bocchi the Rock” is available for streaming on Crunchyroll and has garnered attention for its portrayal of an introverted girl finding her place in the world of music.


The series follows Hitori Gotoh, also known as “Bocchi-chan,” an extremely introverted and shy girl who finds solace in playing the guitar. Despite her shyness, she dreams of forming a band and shining on stage. Her journey, marked by perseverance and newfound friendships, resonates with viewers and is inspiring a surge in musical interest and instrument sales.

“Bocchi the Rock” is not only entertaining anime fans but also leaving its mark on the real world, encouraging more people to pick up instruments and explore the world of music.


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