As trade tensions escalate, the Canadian Live Music Association (CLMA) is launching a new initiative to bolster support for homegrown musicians and venues.
In response to the recent U.S. tariffs, the CLMA plans to roll out the “Canada is Live Music” campaign in the coming weeks. The initiative aims to highlight live concerts as a powerful force that fosters unity and national pride.
Beyond raising public awareness, the campaign will emphasize live music’s vital role in job creation, economic growth, and cultural development. It will also urge all levels of government to collaborate more closely with the industry.
This effort follows U.S. President Donald Trump’s decision to impose a 25 percent tariff on Canadian goods on Tuesday—a move that has intensified tensions between the two nations and sparked a surge of patriotic sentiment at home.
The CLMA has informed its members—including music venues across Canada—that it plans to organize a united response, similar to its efforts during the peak of COVID-19 restrictions.
The campaign’s message will encourage Canadians to increase their support for local artists while also attracting domestic and international tourists to live music events in Canada.
A recent CLMA-commissioned study found that in 2023, live music and associated tourism spending contributed $10.92 billion to Canada’s gross domestic product.
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